More and more customers are asking us about a summer collection by Hootli.

So what to do? Which possibilities do we have choosing the best raw materials?

Our research leaded us to Peru with its eco-friendly Organic Pima Cotton production.

What is Pima Cotton?

Peruvian Pima cotton is prized all around the world as a luxury fiber and is called 'gamuza' by the Peruvians, meaning suede in Spanish because of its silky soft feel and brilliant luster. The silky soft feel is a result of the excellent growing conditions in the northern coastal valleys of Peru where it is cultivated.

It is considered to be one of the superior blends of cotton and is extremely durable and absorbent. This type of cotton is named after the Pima, a group of American Indians who first cultivated the plant in the U.S., but the cotton's origins are its cultivation in Peru. Unlike the more common upland cotton, which is of the species Gossypium hirsutum, pima cotton is of the Gossypium barbadense species.

Peruvian pima cotton is harvested by hand, resulting in a brilliant white shade that can be easily dyed. Cotton harvested industrially leaves scratchy impurities, which affect smoothness and creates a yellowish color to the fiber. This fiber is classified as luxury because of its 1 3/8" length, ordinary cottons measure half to three quarters as much in length.

This type of cotton bears some similarity to many forms of Egyptian cotton, which is frequently used in towels and sheets. Egyptian cotton has a much more extensive weave than other types of cotton. Towels made from Egyptian cotton are particularly desirable because they are very soft and help absorb water quickly. Growers in the southwestern U.S., where the climate is somewhat similar to that of Egypt, began growing a type of cotton that was a mix of Egyptian and other types of cotton. Pima cotton is a little shorter than Egyptian cotton but still yields a thread that can be woven multiple times into a piece of fabric to create a dense, soft fabric.

Coming very soon!

Here are a few of our prefered baby and kids brands we discovered on KID Fashion Trade Show in Paris.

Have a look at their new collections!

CAVALIER from Singapore: fancy kids and adult fashion

HUXBABY from Australia: minimalist fashion for kids with an adult level of style

NOUVEAU CRU is an authentic French brand built around the core values of simplicity and tenderness.

POPPY ROSE from Denmark combines simplicity and quality in childrens fashion.

Same as last year, Hootli presents the new AW16/17 hat collection on the Fashion Trade Show KID in Paris from 24th until 26th January. Growing up since the first edition in January 2015, KID had to change the location due to the enlarged number of exhibitors. At Le Tapis Rouge they found a suitable show area for the 60 brands from all over the world. They show up their fashion collections, accessories, jewelry...

Hootli launched the first vegan hat collection entirely made by hand in Luxembourg. 100% Tencel and 100% polyester are the raw materials for these nice and cozy hats which can be ordered for the next winter season in three different sizes: 2-5 years, 6-8 years, adult (one size). Four colors, with or without faked fur pompon, make the range in between which customers can choose their prefered one. Sales starting in August 2016.

Just a little sneak peek!!! Enjoy....

Models: Tatiana Santos, Luca de Michele, Klara

Photos: Lala La Photo

Janette fait ses emplettes!

We love this Supertrash female smoking for the New Year's Eve party! Find more amazing evening dresses in this month's Janette Magazine.

Hootli goes MUDAM

We're very proud having been selected for this year's Winter Shopping - Marché des Créateurs at MUDAM Luxembourg. Local and foreign designers will show up their work, and you'll have the chance to find a lot of fancy Christmas presents. Come over and check it out! See you there...

We are working on our first vegan hat collection!

As we have made first experience with the New Age Fibre TENCEL, we decided to create a small collection of hats made out of this soft raw material and make our own contribution to the change we want to see in fashion industry.

We are very excited to show up our creations in Paris during the Fashion Week in January 2016. Stay curious!

This nice brand also shares our philosophy:

http://www.studiojux.com

TENCEL® is the lyocell fiber from the house of Lenzing. It is of botanic origin, since it is extracted from the raw material wood. Fiber production itself is extremely ecofriendly, due to the closed loop system. On the day that the fiber TENCEL® was invented, a new chapter was written in the history of fibers. Textiles of TENCEL® are more absorbent than cotton, softer than silk and cooler than linen.

Botanic Fiber

From wood to fiber.

TENCEL® comes from nature and makes use of photosynthesis which has, since the beginning of time, been an important mechanism in nature and the basis for life on earth. In photosynthesis the energy from the sun is absorbed by various dyestuffs, primarily green chlorophyll, and converted into chemical energy. In this respect, the starting products of carbon dioxide and water are converted into dextrose and oxygen. The more TENCEL® fiber you have, the more oxygen.

Softer than silk

On the day that the fiber TENCEL® was invented, a new chapter was written in the history of fibers. Textiles of TENCEL® are more absorbent than cotton, softer than silk and cooler than linen.

Ecological production

Closed loop process

The unique closed loop process makes TENCEL® the fiber of the future since the solvent used is recycled by almost 100% in the closed loop process. This special process received the "European Award for the Environment" from the European Union.

We are very happy beeing featured in this month's edition of Janette Magazine with our warm, neon colored hats which fit with almost every winter outfit... girly, big cold or sporty!

Just choose your prefered color, get out in the cold and have fun!!!